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A Designer of Maximalist Fine Jewelry Embraces Warm Minimalism at Home

A Designer of Maximalist Fine Jewelry Embraces Warm Minimalism at Home

The New York Times
2025/12/19
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The British jeweler Joe Spiro, 33, spends his days surrounded by a glittering rainbow of gems, designing one-off, maximalist pieces for Glenn Spiro, the 11-year-old private jewelry house he runs with his father. After work, however, the native Londoner leaves all that sparkle and color behind, retreating to a first-floor apartment in an early-20th-century building in Bayswater, where the palette is warm and calming and the décor is deliberately pared down. “Coming home resets me,” Spiro says of the 1,250-square-foot flat. “Nothing competes; the space breathes.”

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A small terrace off the kitchen is filled with potted plants and looks out over the neighborhood’s private gardens.Credit...Henrik Lundell
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“I wanted it to feel English,” Spiro says of the kitchen, which has red lacquered cabinets, a green marble floor and a banquette covered in an Art Deco-inspired floral print. “London’s gray for six or seven months of the year, so the colors and textures need to be warmer.”Credit...Henrik Lundell

Spiro first visited the apartment in 2023 and was immediately seduced by its views onto Hempel Gardens, the leafy private park across the street. “It was summer, and the light was extraordinary,” he says. “Every surface was beaming.” The interiors, however, were less appealing: the layout consisted of a warren of small rooms, and the finishes felt too classic for his taste. Happily, he knew the right person to transform the space: the Venezuelan-born, Paris-based designer Valerie Name Bolaño, 34, whom he’d befriended while on holiday in Athens in 2022, at which point she was based there. “He wanted something a little feminine,” says Name Bolaño. “It created this interesting dialogue between the work I do, which can be raw and masculine, and who he is: a big guy but also a sensitive person.”

ImageThe kitchen cabinets are lacquered and, as a result, reflective. Below are countertops and lower cabinets clad in stainless steel.
In the kitchen, the finishes reflect the room’s ample light. The upper cabinets are lacquered with Little Greene’s Arras, while lower cabinets and countertops are clad in stainless steel. The 19th-century teapot is from Walker & Hall silversmiths.Credit...Henrik Lundell

Name Bolaño began by expanding the entry hall and combining two bedrooms to create a larger primary suite with an attached dressing room. She also repositioned several doors, raising their frames and aligning them with the windows, maximizing the natural light and verdant vistas in the process. In the spacious living room, she added a plasterwork fireplace surround and moldings, both with stepped geometric profiles; painted the walls and ceiling a honeyed stone hue; and installed wide-plank oak flooring. Once the canvas was “clean and soothing,” says Name Bolaño “I thought, let’s really go into the details.”

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In the dining area of the living room, a custom walnut table is surrounded by Gio Ponti Leggera chairs.Credit...Henrik Lundell
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The custom sofa is covered in cognac mohair velvet and paired with vintage mohair club chairs. The gray marble coffee table is a bespoke piece. Flanking the fireplace are works by the Paris-based Latvian artist Daiga Grantina; and atop the mantel are three brass ducks that Spiro found at a neighborhood antiques shop.Credit...Henrik Lundell

Several of those details are the result of creative collaborations between the friends. For Spiro’s dressing room, for example, Name Bolaño commissioned forged-bronze doorknobs based on a pair of gem-encrusted, clover-shaped earrings from Spiro’s line, and the two worked together on the design of the built-in, elliptical mahogany kitchen table. Name Bolaño also put the focus on Spiro’s collection of art and objets, including works by the German-British painter Frank Auerbach, the Catalan painter and sculptor Antoni Tàpies and the young London-based artists Alvaro Barrington and Alexander James. Spiro is particularly fond of a trio of bronze duck figurines that he found many years ago at an antiques store on Golborne Road and that now perch on the living room mantle. “The home grew from Joe’s objects outward, shaping a residence that feels intimate, timeless and unmistakably his,” says Name Bolaño, who added her own stamp with semi-opaque handblown glass vases, platters and lamps that she produced with artisans in New York.

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“This room is incredibly cozy — the perfect spot for watching television or curling up with a book,” Spiro says of his combination media room and guest suite. The oak-paneled space holds a custom sofa bed; a cast-bronze, verdigris-finished ottoman with a green velvet seat; and a 20th-century French antique wrought-iron chair. The marigold-colored curtains are raw silk.Credit...Henrik Lundell

Once a three-bedroom, the apartment now contains a wood-paneled study-cum-media room with a foldout guest bed in addition to Spiro’s primary suite. There, Name Bolaño used soft hues that range from cream to beige to nearly blush to create a cozy, cocoonlike environment, which she outfitted with a custom wool rug and a woven wool bed frame, silk wallpaper from Dedar and custom silk and cotton pillows with bronze buttons.

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The midcentury Italian console in the entryway was a gift from Spiro’s parents. On the wall above is the British artist Daisy Parris’s 2022 work “Where Do You Go When You Die?”Credit...Henrik Lundell
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Oiled oak moldings frame the view from the living room through to the dressing room windows. A green glass Scavo Vase II by Studio Valerie Objects sits on the custom walnut dining table.Credit...Henrik Lundell
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In the bedroom, Dedar’s Fanfara raw-silk wallpaper provides a textural backdrop for two portraits by the British artist Alexander James. In the adjoining dressing room, a 1930s stool is reupholstered in Loro Piana Interiors cashmere, and the custom bronze knobs on the rattan-paneled wardrobe were inspired by earrings that Spiro designed.Credit...Henrik Lundell
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Wool carpet and a custom-made wool bed topped with silk pillows add to the cozy feeling of Spiro’s bedroom.Credit...Henrik Lundell

The kitchen, where Spiro’s labradoodle, Winnie, has her bed, strikes a different note. “He wanted a quirky English tone, so the kitchen needed color,” says Name Bolaño. “And I wanted it to be unexpected and joyful.” To that end, she brought together stainless-steel countertops with oxblood-red lacquered cabinets and a deep-green Guatemalan marble floor. Under the bay window, a banquette is upholstered in a flowery, 1930s-inspired Schumacher print. “I wasn’t sure about florals because I only had my grandma’s home in mind, but Valerie insisted,” says Spiro, who, in the end, was delighted by the choice. “She sees people,” he says of Name Bolaño. “Working with her, I feel understood.”