SACRAMENTO, Calif. (AP) — U.S. Immigration and Customs Enforcement is spending millions of dollars on television advertising in select metro areas around the country, an Associated Press tally found, aimed at recruiting local officers frustrated with their cities’ restrictions on immigration enforcement into President Donald Trump’s mass deportation efforts.

“You took an oath to protect and serve, to keep your family, your city, safe,” the narrator says, as images of the cities targeted and ICE agents arresting people move across the screen. “But in sanctuary cities, you’re ordered to stand down while dangerous illegals walk free.”

The campaign — airing in more than a dozen cities, including Chicago, Seattle and Atlanta — is part of ICE’s $30 billion initiative to hire 10,000 more deportation officers by the end of the year to supercharge deportations. The money is part of the $76.5 billion sought by Trump’s Republican administration for ICE — a 10-fold increase in its current budget — as part of the sweeping, multitrillion-dollar tax breaks and spending cuts bill enacted in July.

ICE is already offering bonuses of up to $50,000 for new recruits and other benefits such as tuition reimbursement as it seeks to fast-track hiring.

The 30-second spots began running in mid-September in Albuquerque, New Mexico; Boston; Chicago; Denver; New York; Philadelphia; Sacramento, California; Seattle; and Washington, D.C. Adding to the list a week ago: Atlanta; Dallas; El Paso, Texas; Houston; Miami; Salt Lake City; and San Antonio.

It was unclear why ICE targeted those locations and not others. There is no standard definition of what is a sanctuary jurisdiction although it generally refers to cities or states that limit their cooperation with ICE. Some but not all of the cities appear on a Justice Department list of cities that “that impede enforcement of federal immigration laws.”

Asked in an AP email to explain why specific areas were chosen as advertising targets, Department of Homeland Security officials declined to provide an explanation. Instead, they replied with a Sept. 16 press release, near the beginning of the ad campaign, reporting that it had received more than 150,000 applications and had extended 18,000 tentative job offers.

Local police can’t compete with ICE promises

“We can’t compete with a $50,000 signing bonus,” Diaz said. “I do think that the younger generation will jump on that.”

The government shutdown could dampen ICE’s recruitment hopes, he said.

“They’re furloughing federal employees, and I don’t think individuals want to leave one department to go work for a federal agency when they don’t know if they’re going to receive a check or not,” he said, referring to the lapse in funding that has led to federal law enforcement officers going without pay.

“It’s the psychological feel. You want to know that there are cops out there because it makes you feel good,” said Walker, who’s in charge of Philadelphia police recruiting. “That’s all this is, strengthening the belief that they’re doing something.”

The ad blitz comes as law enforcement departments around the country are struggling to meet staffing demands.

Beaumont reported from Des Moines, Iowa.