Most U.S. households have pets, and owners are willing to spend more on them, too.

Whether you have a dog or a cat, pet grooming, for example, can be costly — even for rudimentary jobs like a simple clipping. That’s partly because the industry has evolved a lot since the days when grooming your pet meant a short cut and a flea bath. Now, pet owners can ask to have their pets fluffed, powdered and even styled like a teddy bear. All of this comes with higher costs — but prices have gone up, even for pet owners who want just the regular trims.

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