In June 2025, Wendy Prior Fentress quietly watched the chaos unfold in an Upper East Side penthouse. Crew members moved antique furniture, rolled up rugs, removed hanging curtains and took down an enormous chandelier only to replace it with another hours later. There were craft service tables, hair and makeup stylists, clients, models and, atop tables in the front hall and dressers in the bedroom, multiple Tiffany & Co. signature blue boxes.

Ms. Prior Fentress, 53, is a location agent who is responsible for scouting and booking people’s homes and property for fashion, commercial television and film shoots. She had tried to book the Upper East Side penthouse for over a year, and it had been considered a dozen times, until finally the Tiffany campaign deemed it a perfect fit.

A former child actress from Westchester, Ms. Prior Fentress worked in television — as the assistant to the head writer on “Saturday Night Live” and as a producer for MTV, among other roles — before starting her own business Priority One Productions in 2022 as a way to stay in television while making time for her family.

Today Ms. Prior Fentress, who lives on the North Shore of Long Island, represents more than 130 properties across the New York and New Jersey area — including estates, townhouses, apartments, private jets, a hangar, a golf course and several farms — and has worked for shows including “Life & Beth” for Hulu and “The Gilded Age” for HBO. We wanted to find out how a home becomes a star.

This conversation has been edited and condensed.

How do you find your clients? In the beginning, I reached out to five of my closest friends and said, “I’m starting a business, can I take photos of your home and put you on my website?”

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