What Is Agentic A.I., and Would You Trust It to Book a Flight?
A bot may soon be booking your vacation.
Millions of travelers already use artificial intelligence to compare options for flights, hotels, rental cars and more. About 30 percent of U.S. travelers say they’re comfortable using A.I. to plan a trip. But these tools are about to take a big step.
Agentic A.I., a rapidly emerging type of artificial intelligence, will be able to find and pay for reservations with limited human involvement, developers say. Companies like Expedia, Google, Kayak and Priceline are experimenting with or rolling out agentic A.I. tools.
Travelers using agentic A.I. would set parameters like dates and a price range for their travel plans, then hand over their credit card information to the bot, which would monitor prices and book on their behalf.
These tools, still in their early stages of deployment, are set to grow rapidly: 80 percent of travel executives plan to begin offering agentic A.I. tools “at scale” within the next five years, according to a September report by the consulting firm McKinsey & Company and Skift, a travel industry publication.
As with all A.I. tools, the landscape is changing fast. Here’s a look at what you can, and can’t, do with agentic A.I. right now, and what the future may hold.
How can travelers use agentic A.I.?
ImageAgentic A.I., still in the early stages of deployment, currently functions more as a tool that adds detail to searches than as a bot that acts on its own.Credit...Tony Gutierrez/Associated PressWe are having trouble retrieving the article content.
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